State Educational Agency Communications and Engagement Assessment Rubric

The Communications and Engagement Assessment Rubric aims to help State education leaders confirm areas of strength and identify areas of need and provide suggested steps for sharpening strategies, building capacity and enhancing reach.

The Communications and Engagement Assessment Rubric aims to help State education leaders confirm areas of strength and identify areas of need and provide suggested steps for sharpening strategies, building capacity and enhancing reach.  

Title: State Educational Agency Communications and Engagement Assessment Rubric  

Description: The Reform Support Network’s Communications and Engagement Assessment Rubric aims to help State education leaders confirm areas of strength and identify areas of need and provide suggested steps for sharpening strategies, building capacity and enhancing reach. The rubric is divided into five sections, representing the five core areas of focus SEAs should consider when assessing communications and engagement efforts: overall strategy, audience segmentation, audience-specific messages and diverse tactics, stakeholder engagement and coalition building, and SEA communications capacity. Each section can be used individually or in tandem, depending on the State’s unique needs.

The rubric is accompanied by a facilitator’s guide that offers States flexibility in designing a workshop, providing instructions for either a comprehensive two-day workshop or individual sessions to address specific topics covered by the rubric.

Resources

State Educational Agency Communications and Engagement Assessment Rubric